The email marketing application provides detailed reports to help you measure the success of your email marketing program. You can analyze at the email campaign level, the email message level, and at the email recipient level. Each report can be customized to give you precisely the information you need to analyze your email marketing email campaign.
Reports also give you the means to measure the health of your database. Is it growing with new contacts? Are you having an unusual number of unsubscribes? What do your click-through rates tell you about the interest level in your message content? Are your complaint rates high?