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Custom Fields allow you to collect any additional information for email contacts. Custom Field data can be merged and inserted into your email. Read our article about adding a merge tag here.
Custom fields are typically used instead of lists when the data being collected is unique for each email contact (like a customer ID number) or when there are numerous possible values like (Your favorite food).
For example, you might want to send a targeted Email Campaign to all Contacts with (Your favorite food) = “Pizza”.
Go to Contacts > Custom Fields on the main navigation menu to manage custom fields.
To add a custom field
Select Add Custom Field Go here for more on Adding a custom field.
For each previously added custom field listed:
•Custom Field Label – Type in a descriptive name for your List.
•Type – Either (Text or Date)
•Active Contacts – The active contacts in that list
•Deactivated Contacts – The deactivated contacts in that list
•Select Edit Custom Field – Go here for more on Editing a Custom Field.
•Select Delete Custom Field – Go here for more on Deleting a Custom Field.